MASS RURAL MIGRATIONBy United Country Auction Services
July 15, 2022
Millions Leaving Urban Communities to Move into Rural Counties
MASS RURAL MIGRATION
Millions Leaving Urban
Communities to Move into Rural Counties
People across the nation came to terms with a changing world
when the pandemic hit two years ago. More and more companies began offering
work from home opportunities. Residents from bigger cities started migrating
out of urban areas to avoid crowds, rising crime and violence, tighter
restrictions and higher costs of living. Additionally, with advancements in
technology, especially high-speed internet, many more jobs can be done from
more and more locations outside of urban areas. This movement created
significant changes and has yet to cease with UCRE nationwide growing another
17% so far this year.
A large population of people are searching for lifestyle,
small town/city and rural communities where they can take advantage of more
peaceful and close-knit cultures, afford to buy real estate, lower their cost
of living, allow for privacy and are surrounded by the beautiful countryside.
For all of us, this moment, where millions more people are seeking rural and
lifestyle properties, has fueled our successes these past couple years. We had
the right people, expertise, focus, systems, programs and properties. But the
question remains: “How long will we see this trend last?”
According to a recent article from the Wall Street Journal,
there has been a complete change in migration patterns in the U.S. confirming
millions leaving urban communities to move into rural counties since 2020.
There has also been a related significant rise in job postings in these
counties as well as personal income as these newcomers brought new business and
purchasing power with them.
Many argue this is a permanent shift. In some urban markets,
investors and investment groups are buying upwards of 35% of all available
housing to rent or lease. This is continuing to drive prices up and, with
rising interest rates, a huge group of the population is finding housing harder
to buy in these urban markets. As real estate becomes unaffordable in
urban markets and inflation continues to squeeze budgets, the demand of
lifestyle real estate should remain strong. We can take advantage of where the
market is and provide an extremely valuable service to facilitate this
migration and share the beauty of country living. Now more than ever it is
important to make sure you are visible as more properties continue to be sold
in our markets.
As we navigate this unique period in history, it is important
to realize we are blessed to be right in the middle of “The Great Migration.”
To view the full Wall Street Journal article, please visit https://www.wsj.com/articles/covid-states-migration-lockdowns-census-11640733268.
About United Country Real Estate
United Country Real Estate is the leading, fully integrated
network of conventional and auction real estate professionals specializing in
lifestyle and rural real estate. The company has been an innovator in real
estate marketing since 1925, with a unique, comprehensive advertising program.
This exclusive program includes the highest ranked and largest portfolios of
specialty lifestyle property marketing websites, unequaled national print
advertising, the largest internal real estate advertising agency, an extensive
buyer database of more than 650,000 opt-in buyers and additional proprietary
programs to advertise properties more broadly.
Learn more about United Country Real Estate at or United Country Auction Services at